Havaianas
/2024
Summer in Brazil is a hit just as Havaianas is. During the hot season people from all over the world come to enjoy the hot wheater. So, how can we make Havaianas be a part of their brazilian experience?
A full english campaign, with international influencers to show people the best way to enjoy their steps in Brazil.
The idea: a pop-store right after arrival in the main summer destinations airports in the country, so every tourist can step right when first stepping in Brazil.
/copywriting, art direction and
creative direction